Social media marketing Research Paper Example | Topics and Well Written Essays - 1250 words

Social media marketing - Research Paper Example The paper focuses on the social media promotional strategies necessary for an organization to create effective relationships with its customers. Survival in the business today calls for a strong social media presence with a clear promotional strategy. It is also important to note that without a clear strategy, individuals from different departments within an organization share and tweet at will using the organization official page and handle. This is likely to promote different perception among the consumers due to unorganized marketing communication system thus organization stand to miss a chance to engage not only the current customers but also the prospective customers. An effective social media promotional strategy therefore ensures that an organization is focused on what it’s trying to achieve, what it should be doing, how well it should be done and measuring its effectiveness on return on investment (ROI) (Smedescu, 23). Branding is effective component of social media promotional activities since it ensures an organization message is consistent throughout all social media channels. Branding includes name, imagery and color scheme and should be applied at the same level throughout all the social media platforms such as facebook, twitter, Google among others. According to Shadkam and James (8), social media marketing personnel must ensure that their comments, statuses and updates speak with a unified voice. In this regard, the organization promoting its products and services through a social network must identify who represent its voice. However, some brand guidelines may be challenged especially when the company representative needs to make a conversation that leads to sharing of content. It is okay to be less formal when you want to achieve these objectives since the target consumers prevails upon the language of communication. It is also important to note that effective brand communication is achie ved when it is communicated in a language best

Personal and professional development plan Assignment

Personal and professional development plan - Assignment Example I am a Bachelor’s Degree Holder (Mathematics & Economics) having graduated from National University of Odeassa I.I Mechnikov in Ukraine. I am also continuing in my second Degree in International Business, as a Third Year student at London School of Business and Finance in United Kingdom. Away from this pack of knowledge, my competence in MS Word, MS Excel, MS Power Point, and Internet have ignited my reliability to undertake any initiative accorded to me in any field of work. My oratory skills are a match of class for my excellent communication and interpersonal skills for working in a multicultural group for I am conversant and proficient in English, Ukrainian, and Russian languages (Beers, S. 2007:78). This empowers my ability to lead successfully a team of competent people to accomplish objectives and the commitment to deliver the results and achieving the goals within stipulated deadlines. My scaling initiatives have earned my trust from colleagues, superiors, and customer s due to positive attitude, integrity, politeness, and compatibility. In these avenues, I have extended an outstanding decision -making skills to solve any emergency problem in a diplomatic manner and in the interest of the entire organization. Key lessons learned from education and training (last 2 years) My education and training have not come with futility as my work experiences have earned me a lesson. For example, as a sales Executive in a show room in Ukraine, these skills were instrumental in achieving higher sales for the showroom due to superior presentation and customer relations skills. The virtue of responsibility has also helped a lot for I performed the assigned duties, such as maintaining inventory, loading and unloading of merchandise, and ensuring customer satisfaction, which assisted in the development of organizational and time management skills. I belief my versatility, not only in holding a valid Driver’s License, my dancing skills of five years have gain ed my far reaching accolades and appreciation. It is this appreciation and ability to have the niche and affinity for clients that drew admiration from my former manager for boosting sales during special occasions. Having people friendly attitude has really defined my professionalism and remains as a virtue to hold for long. Current situation My public relations and business acumen strengthened by my ongoing and never-ending attitude I have for serving, makes me proud and can declare that I have personal and professional strengths. However, as much as I would want to walk the tightrope of professionalism head on, I am aware of the hurdles I would face and the challenges. Overcoming all these situations successfully as they unfold is what shall define me as a valuable resource. To be a well-baked individual in my current situation, I have learnt that the faster I would learn to embrace consistency, practice, patience, tolerance, and professional assets the best would work out for me. I also have to a bolster up my personal and professional strengths and weaknesses to help me eventually develop an action plan for continuing personal and professional development. As a Cabin Crew Member, I know I am a mandate to be at my best if this chance swings to my side. Personal and profes

Netflix & Comcast Essay Example | Topics and Well Written Essays - 2500 words

Netflix & Comcast - Essay Example Therefore, in illustrating the point, a professor brought in as a resource personnel told the USA Now program how it works. In explaining the process, the professor identified a ban on neutrality as a US federal law that was meant to prevent anti-trust activities and provide equal opportunities for entities around the United States (Roger para 3). However, after a reversal of the ban, Netflix can pay Comcast in order to get Comcast to grant them a larger bandwidth so that their consumers can get faster downloads. This is naturally because of the fact that Netflix customers download DVDs and other large files that can be painfully slow. Therefore, it might be a necessity for Netflix to pay for faster downloads. The downside of this is that it clearly affects competition for other entities that might need to use Internet Service Providers (ISPs). Also, the fact that entities can pay for these services will increase competition which might be financially motivated. This might lead to higher prices that will be transferred to consumers. Clearly, there is a conflict between the two ideologies and concepts. There is a tension about different classes of stakeholders, like Netflix consumers who might justify this as a necessity against the general set of service providers who need faster internet services from ISPs and consumers who do not want to be forced to pay more for Internet because of this competition. The media has taken sides from different angles in order to present their views. This has caused different media houses to tilt towards the two different schools of thought. This essay examines Independent news media networks are balanced media houses that provide a balanced reportage on the subject (Haus 28; Freedom House 302). Other biased entities or alternative news sources try to take a stand on the subject (Haus 29). This paper examines

International marketing Assignment Example | Topics and Well Written Essays - 2000 words

International marketing - Assignment Example 4. Assessing current and future trends that will affect the organization and some of those changes that would have an effect on the organization. Macro environmental analysis can also be termed as remote or general environment analysis. This is because of how it affects around all organizations, and how strategic managers have no influence or have little influence over the environment (Stead, Garner, and Starik, 2004, p.56). Macro environmental managers’ main focus should be the need to evaluate variables that will play a major role as the market drivers for the future of the organization (Lowe and Doole, 2005, p.54). This means that managers need to focus on the factors that will have the greatest influence on the market for many years to come. When these factors have been spotted, it is very vital to make sure one assess their impacts on the market process, after that the company needs to evaluate the different drivers, if they are favourable or unfavourable to their chosen market or product. The global macro environmental analysis has a great influence on the development of individual national condition, but this means that each country has its own unique set of macro environmental conditions that are related to the country’s history and development (Stonehouse and Campbell, 2004, p.144). The main purpose of macro environment analysis in the global market is to identify similarities and differences between countries. The company chosen was Toyota Motors Corporation, a motor car corporation in Japan, and the country of choice is Japan. Toyota Motors Corporation is based in Japan (New York Times, 2012). Rivalry and conflict that arises from the departmental intra-firm environment is a problem, but can be controlled within the management...Therefore, Toyota decided to withdraw its support for the formula one racing competition, and in turn focus its attention on its vehicle manufacturing (UKessays.co.uk, 2003). With the global economic recovery, T oyota has continued to increase its output in the global market; with many countries experiencing growth in their economies, this provided Toyota with a chance to develop new products in new markets. For example, Toyota aims to occupy more than 10% of the Indian car market by the end of 2015. Social factors These are factors related to the society. Business can’t grow without the society, reasons being that the society is part of it. Social factors include demography, population growth, and company image (UKessays.co.uk, 2003). Any change in the social factors greatly affects the demand and supply in an organization. Socio-cultural factors have had an effect on Toyota in one way or the other. Toyota have led in product quality had they have achieved a good image in many societies, through social activities in different locations worldwide. For example, the Toyota project in Kirloskar Group for the drinking water for the Karnataka peoples (a state in South India). These social activities and projects have solved the social problems for the locals. Consequently, Toyota has earned respect and cooperation from the local people, and created a good image for them (powerfulwords, 2003).

The Structure of Computer Forensic Report using FTK imager Case Study

The Structure of Computer Forensic Report using FTK imager - Case Study Example The main individuals involved in this feud are the two co-founders or owners of the company. Apparently there was a string of mailing and communication between these individuals which eventually led to the leaking of the private company information. Since most communication and file exchanges are conducted via email, the network was then prone to compromise given the unprofessional and lack of secured system. As the founders of the company, the two main involved individuals, that is, Alison Smith and Jean are in difficult terms since both parties claim there was a communication between them that led to the release and exposure of the private company information. The CEO, Alison is the paramount who authorized the investigation to be carried out to facilitate the troubleshooting and identification of the origin of the communication and email threads that eventually led to the information leak. The examination of Jeans computer media was essential in the investigation given that was the origin of the spreadsheet document. The forensic examination would eventually aid in the finding of conclusive data as to why and how the data ended up on the competitors web page. The findings gotten from the examination were essentially positive and offered conclusive information regarding the events that led to the information leak. Jean had to grant permission for investigators and auditors to go via his computer emails to be able to examine the email signature blocks and headers. The thread in the email conversations retrieved from Jeans computers display the source of the intrusion within the system that led to the compromise of company information. Below is the email message signature block displaying where the information was actually sent by Jean with thought and assumption hat she was communicating with her co-worker and company founder,

Hotel & lodging management current event Essay Example | Topics and Well Written Essays - 750 words - 1

Hotel & lodging management current event - Essay Example The balance between technologies, communication, and human touch helps hotels and lodgings to be more competitive. Technology is also used to convert natural resources into simple tools. It has an influence on the use of leisure facility like the class, impurities in the environment and natural resource depletion. The hotel industry and leisure providers are expected to keep up the pace in technology in order for them to make profits and improve customer services. There are many technologies that the hotel industry should keep up with in order to improve service delivery. Technology can also be used in support for guests with disabilities. Regulations are being released and revised to provide support to guests with disabilities. These regulations require hotels and companies to review most aspects of their operations, from distribution to construction to ensure compliance. Hotel management works their best strategies in the quest to provide related and better sources of information and service to guests with disabilities due to increase that is felt as it goes to the distribution which affects the hotel information and transactions. Cloud computing is another system that can be employed by the hotel management to ensure appropriate and efficient data storage, and it is also very secure as compared to other storage methods. It involves the use of online storage systems whereby the hotel management and storage information on a reserved space online using the computer. It is considered as one of the reliable ways to storing records. Mobility is the new face of computing as devices such as tablets and smartphones revolutionize the way we interact with technology. In hotels, tables, mobile phones, smartphones, and laptops have become critical tools on both sides of the check in desk. Therefore, some hotels access its management system on Apple iPad to eliminate manual registration desk

Boston Beer Essay Example for Free

Boston Beer Essay The biggest strength of the company is the brand image it has among the consumers . Boston Beer , specifically the Samuel Adams ,well known from the superior quality and expensive ingredients used along with the traditional brewing techniques which give it an excellent flavor , which cannot be easily copied by the other competitors . In addition the use of less water in its products also has given it a positive advantage in terms of product quality . Weaknesses: Opportunities: The idea to continue to grow in the already overcrowded market of specialty brewers is critical to the success of this company. There are currently over thirteen hundred micro-brewers in the United States with The Boston Beer Company ranked number one in overall sales and sixth in the overall domestic market. Currently the Heineken and Corona brands rank ahead of Samuel Adams in this category in the world market. In the near future the company is leaning towards owning more breweries and cutting back on the contract brewers. Currently the different cost associated with contract brewing involves raw materials, excise taxes and deposits for pallets and kegs and specialized equipment required for beer production. Brewery ownership would involve significant capital investment which could easily exceed $50 million for the combination of purchase, expansion and improvement, or for original construction. Threats: In recent years, all brewers have had to contend with a stagnant beer market and per-capita consumption that is on the decline. The reasoning behind this ongoing trend are attributed to underlying factors such as the low carbohydrate diet rave that has taken off in recent years, the unstable economy, and an increase in market share of wines and spirits. BBC should attack the light beer market. Light beer is the largest selling type of beer on the market, and accounting for five of top ten best-selling beers. As light beer becomes more popular, BBC should listen to customers and follow the trend not to be behind, while others all producing light line of beers to catch more potential customers. BBC already has their own light beer, so they can save time and money to develop the whole new product. From the taste testing, Lightship receives the highest mark, implying that it has a strong potential to success when they approach in right way. It is more about how they introduce the product to the market, rather than inventing a new product. To survive in the strong competition and grab customers’ attention, BBC clearly need to differentiate the image of Lightship from other light beers. Research shows that most of current customers of light beers want different aspects from what Lightship is designed to be. Instead of targeting the same customers with other light beers, Lightship needs to focus on other, untouched customer segment, who seek for full flavor and body with lower calories. As the market tends to trade up to high-end brands, BBC’s brand image will help launch Lightship, emphasizing its high quality and authenticity. To attract first-try customers’, the label should be changed to be more vibrant and energetic, stressing the major images that people think of light beers. There is lot more to gain by having light beer segment than to lose by giving up. Each form of research performed gives the specific contribution depending on its characteristics. A taste test is exploratory research to gain ideas and customer insights. It is designed to explore customer’s perspectives, especially how customers sees Lightship among other competitors in this case. The result shows how much drinking beer counts for part of their lives and who the potential customers of Lightship are, and the valuable comments about major characteristics of beer that they find in each competing brand. This test tells what value customers seek for the most in light beer segment, giving ideas about how BBC should approach to market. Despite of strong brand recognition of Amstel Light, Lightship is ranked in first place, implying BBC should adopt a new way of advertising to increase the brand awareness. This test would be better with questions asking what aspects participants think Lightship should have. ZMET provides hidden knowledge with more depth by eliciting customers’ deepest feelings and emotions about the product. ZMET is a projective method that uncovers the thoughts and feelings associated with the experience of light beers. Even though there are some down sides of drinking beers, people find a lot more positive sides as they see drinking light beer as some kind of rewards, refreshing and energetic activity. This implies there is enough potential for light beer segment to grow much further. ZMET result also gives direction and guideline to BBC. Conducting ZMET certainly contribute to project underlying attitudes and feelings to help BBC to understand their target customers more deeply. However, because of small sample size, there could be limitation of getting broader perspectives. I would divide the sample by age and beer consumption level to get more clear ideas to attract more focused target intensely and effectively. Another qualitative research HBS students conduct is retail research, done through interviews, which generates general ideas of current market situation and how competitors are doing. This also gives brief hints of the price points Lightship should target. I would recommend HBS student to divide the sample groups by visiting habits of customers for each type of retailers. If BBC can find out the place where most potential customers of Lightship frequently goes, it would help reduce waste and backlog of the products produced in distribution process. For example, if customers of sport bar seem to prefer light beer than customers of chic French restaurant do, BBC can save their time and money by focusing on developing improved distribution line with sport bar. The summary collage of ZMET gives valuable ideas that consumers have about their experience with light beers. The most important image associated with light beer is energy and energy giving by offering refreshment. Another image the light beers have is being simple yet great in appearance and in taste. There is duality of the experience, while they see it as rewards but effects of alcohol makes them self-conscious. Sailing represents both calmness and thirst quenching flavor which is refreshing and cold with structure. There are several images representing group activity. People see drinking light beer as the activity that they do with others, which give them group awareness. They want to be in group but to be different from others by having control. People think that the types of beer they drink tell their social status, providing them with group identity. The dilemma of light beer is shown through the hula-hoops representing the balance and control. There are tensions between control and need of releasing inhibition, blandness and simplicity, need for self and group identity, being active and being passive. Since light beers seem to be more attractive to energetic young generation and people who do not drink beers regularly and do not enjoy the heavy taste of beer, having more knowledge of their potential customer group helps BBC to target their customers more effectively without wasting effort of targeting wrong customers. BBC also could have done research about what feature of Lightship people like and dislike. The feature that customers like about Lightship should be kept, and the feature with lower mark given should be altered or discontinued. What BBC can do now is to consider the appropriate way of advertising for Lightship. Research results prove that light beer market is still growing and there is nothing wrong with the quality of Lightship. It turns out to be the awareness of Lightship is low, implying their advertising methods are not eye-catching. By altering their way of advertising, BBC can gain more trial customers, who can be turned into loyal customers. Lightship also needs to target different customer segment, which looks for full body and flavor beer with lower calories. Rather than fighting directly with strong rivals, BBC should target other customer segments by stressing its unique quality and flavor. It is worth trying launching light beer segment.