Phaedra and Enlightenment - 768 Words

Phaedra and Enlightenment values The Enlightenment period was began shortly after the Edict of Nantes in 1685 and lasted through the 18th century. This was an â€Å"intellectual movement† and the writers of this period disapproved of religion and politics ruled by absolutism. â€Å" The movement would question almost every aspect of social and political life in Europe†(Hunt, 522). The writers and scholars that had enlightened views were those who believed that all people are able to apply reason or critical thinking to all issues that may arise in their lives. The countries that were affected most by the Atlantic system were participants in the enlightenment movement, such as: Britain, France and the Dutch Republic (Hunt, 522). Jean Racine†¦show more content†¦This all could have been avoided if Phaedra was in better control of her emotions. The play brings about awareness of having morals, purity and holding ourselves accountable for making the right choices. I think for these reasons the play is an example of enlightenment values. Citations: Hunt, Lynn, First Hunt, et al. The Making Of The West, Peoples And Cultures, A Concise History. 3rd ed. Boston, NY.: Bedford/st Martins, 2010. Print. Lawall, Sarah. The Norton Anthology Of Western Literature: The Enlightenment Through The Twentieth Century. 8th. 2. New York: W W Norton , 2006.Show MoreRelatedPhaedra as an Example of Enlightenment Values802 Words   |  4 PagesPhaedra, originally part of the large body of Greek mythological works, has been adapted, modified and presented in new contexts in recent centuries. For example, following the original conception of this tragedy by Euripides, versions of it have appeared in Latin, Italian, French, Spanish, etc through the authorship of such great writers as Frencesco Bozza, Jean Racine, Miguel de Unamuno, etc. Eugene O’Neill’s incorporation of it as a subplot in his ‘Desire Under the Elms’ testify to the everlastingRead MoreCompare Candide and Tartuffe5528 Words   |  23 Pagescenturies. The Neo-Classic time period contributed in the expansion of peoples view of life.   The Enlightenment period writers focused on reason, knowledge, and rationality as major themes. In this era the  Catholic Church  was still an extremely powerful institution operating throughout much of Europe; however reason was beginning to emerge as an alternative to faith and religion. As a result, Enlightenment writers began to look at the world critically and rationally. Much of the important literatureRead MoreAnalysis Of Gulliver s Travels By Jonathan Swift1365 Words   |  6 PagesNeoclassicism was a Western movement in almost every visual art form that draws inspiration from the classical art and culture of Ancient Greece and Rome. Neoclassical means the revival of the ancients. The Neoclassical age coincided with the Enlightenment in the eighteenth century and lasted into the early nineteenth century, competing alongside Romanticism. Neoclassical architecture, however, lasted from the eighteenth century through the twenty-first century. Neoclassicism originated in Rom e,

Charlotte Gilman s The Yellow Wallpaper - 1603 Words

Rough Draft Throughout history, women have been portrayed as stay-at-home wives who care of the children, clean the house and prepare meals while the men go out, work and provide for their families. They weren’t supposed to be influential, powerful individuals. Women were shown as followers rather than leaders. They were to obey their husbands and assist them at home while the men go out and work. Back then, the image placed in the minds of young women were that they would eventually get married, have kids, and stay at home, taking care of them. In Charlotte Gilman’s The Yellow Wallpaper, the narrator breaks away from society’s view on women because she compares how her husband treats her to how all men treat women. Charlotte Gilman was known for being an advocate for gender equality and feminism. Although there is no certainty that this story is about her life, it was safe to assume that parts of this story were pulled from her personal life. This story critique s society’s view on women and gives more of a feminist view on the entire concept of marriage and how women should behave. In The Yellow Wallpaper, the narrator and her husband clash over how the wife should act. While it seems like she has a mental illness, readers may interpret it as she will no longer obey her husband or society’s view on how to be a normal housewife. The more her husband tries to convince her that she is fine and continues to tell her what she should be doing, the more the narrator begins toShow MoreRelatedAnalysis Of Charlotte Gilman s The Yellow Wallpaper 1517 Words   |  7 PagesGender Role in The Yellow Wallpaper In Charlotte Gilman’s â€Å"The Yellow Wallpaper†, Jane is driven insane when the neurasthenia rest cure is given to he by her husband and physician, John. The rest cure was created by Dr. Weir Mitchell targeted towards women who displayed symptoms of neurasthenia,†a psychological disorder marked especially by easy fatigability and often by lack of motivation, [and] feelings of inadequacy†(Merriam- Webster). Jane is forbidden to work and write. She is told to not overexertRead MoreAn Analysis Of Charlotte Gilman s The Yellow Wallpaper Essay1624 Words   |  7 PagesPublished in 1892, Charlotte Perkins Gilman’s â€Å"The Yellow Wallpaper† may be approached as an American example of the female Gothic, a literary genre pioneered by English writers such as Horace Walpole and Ann Radcliffe. According to the book â€Å"Loving with a Vengeance: Mass Produced Fantasies for Women,† author Tania Modleski points out that texts belonging to this genre typically focus on female protagonists who find themselves in romantic relationships with men that eventually come to oppress themRead MoreCharlotte Perkins Gilman s The Yellow Wallpaper1343 Words   |  6 PagesDespite living in a confined room, the narrator of Charlotte Perkins Gilman’s â€Å"The Yellow Wallpaper† finds a way to break free, become an entirely new person, and explore the evils and unfairness holding her back in society. This demonstrates that those who are oppressed can overcome their oppressors but cannot belong in the same structure after realizing the negative impact on not only themselves, but also on society as a whole. The narrator is forced to suppress her true feelings until she violentlyRead MoreAnalysis Of Charlotte Perkins Gilman s The Yellow Wallpaper 839 Words   |  4 PagesShaquan Chavis 17 November, 2015 English 110 Professor. Cia Kessler Essay #4: Infantilization inside of the â€Å"The Yellow Wallpaper† The way woman were treated in the late 1800’s is totally different than today. At that time woman and men were not equal to each other. Women were confined to particular roles. The men usually played the dominant role which led women to just listen and follow their spouse. During that time woman were at the bottom of the social class. The regular household consistedRead MoreAnalysis Of Charlotte Perkins Gilman s The Yellow Wallpaper 1047 Words   |  5 PagesJacob Niemann PY.260.115.05: Humanities Core I 11/22/15 Niemann I What lies beneath â€Å"The Yellow Wallpaper† Written in 1892, Charlotte Perkins Gilman’s â€Å"The Yellow Wallpaper† is a short story that explores the mind of a woman who is driven to insanity by her surrounding environment. This woman, who narrates her experiences in a journal, begins by marveling at the grandeur of the estate her husband has taken for their summer vacation. Her feeling that there is â€Å"something queer† (307) about the situationRead MoreThe Structure Of Charlotte Perkins Gilman s The Yellow Wallpaper1950 Words   |  8 PagesStructure of Charlotte Perkins Gilman â€Å"The Yellow Wallpaper† In the story â€Å"The Yellow Wallpaper,† Gilman creates a character of a young depressed woman, on the road to a rural area with her husband, so that she can be away from writing, which appears to have a negative effect on her psychological state. Lanser says her husband â€Å"heads a litany of benevolent prescriptions that keep the narrator infantilized, immobilized, and bored literally out of her mind. Reading or writing herself upon the wallpaper allowsRead MoreAnalysis Of Charlotte Perkins Gilman s The Yellow Wallpaper 2536 Words   |  11 PagesResearch Paper Charlotte Perkins Gilman took a leap of faith while writing one of the most notorious stories of her time. The era in which it was written was a time where women were frowned upon for voicing their opinions. Women’s roles in society have evolved over a course of many years. Jobs, social standings, and other rights have not always come easy like they do today. Women were not treated as equals. Gilman’s voice is undoubtedly heard in her story, â€Å"The Yellow Wallpaper†, writing about aRead MoreFeminism Of An Hour And Charlotte Perkins Gilman s The Yellow Wallpaper1596 Words   |  7 Pages Evelyn Gomez Mrs. Kehrmeyer AP English 11 3 December 2014 Feminism in the 1960 s Feminism is the push for woman’s rights considering their political, social and economic equality to men. The feminist movement of the 1960 s demonstrated how women demanded equal rights since they wanted to be included into the world around them not only as mothers and house wives but as a vital part society. Women realized there were more opportunities for them in the world rather than staying home cleaning andRead MoreThe Story Of An Hour And Charlotte Perkins Gilman s The Yellow Wallpaper1422 Words   |  6 PagesIn Kate Chopin’s Story of an Hour and Charlotte Perkins Gilman’s The Yellow Wallpaper we see two marriages that are shaped by the hands of society at large and the husbands. Marriage in the upper classes in the late 1800s to the turn-of-the-century was primarily done to increase one party’s social standing, and as such divorce was generally severely frowned upon. Divorce, beginning at the wife’s behest at least, was unprecedented unt il the latter half of the 1800s. Both marriages center on womenRead MoreCharlotte Perkins Gilman s The Yellow Wallpaper1861 Words   |  8 Pagesconcern than Charlotte Perkins Gilman’s short story â€Å"The Yellow Wallpaper.† Gilman uses her background filled with her own struggles with mental illness and the oppression she suffered from her husband and 19th century society due to that illness to illustrate the outcome of a doctor or bystander dismissing the seriousness of the disease. A reader can witness the mental illness and oppression Gilman faced and the consequences of a misdiagnosis through her character Jane in â€Å"The Yellow Wallpaper.† Charlotte

Operation Management free essay sample

Executive summary Penang Mutiara Hotel is a famous luxurious hotel in the South-East Asia. This report is regarding to finding about the operation function strategy of the Peanag Mutiara Hotel to achieve success of strategy. The operation strategic decision it helps to identify what are the operation functions of Penang Mutiara hotel and what are the market requirement of the hotel. Besides, it also using the Hayes Wheelwright model to analyze what is the hotel suitable for. By using the Hayes Wheelwright model, the model which compromise with four stages the stages which are the internally neutral, externally neutral, internally supportive, and the externally supportive. Furthermore, according to this case it also explaining what is the operation contribution to achieve by applying it to the general manager. After describing the operation contribution what to apply and it may explain what are the five operational performance objectives of it hotel. In the end of the case which is to finding the importance key contribution of operation activities. 1. 0 Introduction The Penang Mutiara Hotel is one of the luxurious hotel in the South-East Asia which owned by the Pernas-OUE of Malaysia and managed by the Singapore Mandarian International hotel. Hence Penang Mutiara gives to its customers with the quality of service and also wants to give everything what it guests wants and needs. 2. 0 Finding 2. 1 Question 1 In this case, the customer of the Penang Mutiara which would like to return back to the hotel because of the hotel serving the customer or it guests with high potential quality service. For example, fast response to its customer, some of the customer which might request something else that is important from a staff and the staff of its hotel quickly sorted out immediately, while this will bring benefits to it hotel because the staff are doing thing fast. Next to keep promise to be of service to the customer, for example the hotel staff which would ready the accounts when the guests depart and this will influence the guests expects a dependable service. Last, most of it staff is multi skilled employee. For example to avoid the irritating delays, when a guests have been to the hotel before so the staff of its hotel try to avoid having to repeat the information back to the customer. Besides and also the reception staff would simply check weather if the customer has stayed before, retrieve the information and straight take its customer to their room. In order to achieve the competitive advantage and satisfy the customer needs the Penang Mutiara hotel by serving it customer with impeccable service. For example, the hotels staff must be courteous at all time and also keep friendly to its customers. The hotel of it staff also have the knowledge to answer the customer question when they asked. Besides, to improve with satisfying the customer needs and wants, the general manager of its hotel state that â€Å"our staff would never like to say no† to the customer. However, the customer had requested for some food that the hotel restaurant don’t have and the staff of t hotel to make sure they can go to the supermarket and try to get it what the customer of its hotel require. Hence this is also a very important to maintain the motivation of the staff side effect. 2. 2 Question 2 (Hayes Wheelwright. , 1985) had described the four generic roles of that manufacturing can play within a company from a strategic perspective. In stage one, internal neutrality, this is something that are the poorest level of operation function contribution. In this stage, the operation contribution it also lacking in flair and competitive drives. The operation functions of this stage are inward looking and at best reactive. The vision of this stage is to be internally neutral a position it attempts to achieve not by anything positive but it is the best contribution to avoid big mistake. For example in this stage which is to focus the internally neutral, which focus with the daily issue of its hotel is like is the toilet clean enough. When comes to stage two, stage two is the externally neutral which is a stage that the operation function has to be compare itself with other competitors performance. While comparing itself with the competitors performance which might also need to adopting the â€Å"best practice† that which may take the best idea and norms of performance from the competitors. By filtering the best practice performance from the competitors, the Penang Mutiara Hotel is well prepared for the market competition. For example, the Peanang Mutiara hotel must build a staff training team which to provide more good service to the hotel customers, hence as most of the competitors are also doing the same. Stage three, internally supportive. Base on this stage the internally supportive which focus on improving an organization operation and to achieve the first class companies in the market. At this stage, operation function of the hotel staff it must supposed to be assisting the hotel service to perform better than the competitors in some perceptions. Besides, the operation function of this stage is to require to achieving one of the best hotel in the competitors market itself. Hence by this judgment, a clear view is supposed to brought by the operations, which the hotel staff service develop an excellent operation resources, and finally it will excels in market. For example, the quality of the hotel service is better than other competitor in the market, so the staff of it hotel it will perform better than the rest of competitor. The final stage externally supportive which is to sees the operation function as providing one of bases for its competitive success. In this stage the operation which are creative and proactive, likely to organize its resources in ways which are capable of adaption and innovative as markets change. Last, in this stage it is also a long term driver of strategy which the operation are not only developing an appropriate resources and also implementing the competitive strategy. Meanwhile for the Penang Mutiara Hotel, the hotel itself also can provide some event which can let the guests of the hotel to participate, and the winner can get some offer and so on. Besides, it also can provide more facilities which might be able to add value to its guests. 2. 3 Question 3 According to the case study of Penang Mutiara Hotel, the General Manager of the hotel Wernie Eison it has to be dependable to make sure that competes with other competitors. Firstly, expand the business in other place to gain more market share and to compete with other strong competitors in the South-East Asia. Besides that, the manager which should also diversifying its service to fulfil the demands of customers, for example such as offering the customer with difference holiday traveling package and also to diversifying types of food. Last, the manager also can form a membership card to gain more loyalty customer which to be can offer more special service and good prices. Be appropriate, for the Penang Mutiara Hotel to get more success it has to using an appropriate strategy to enhance the customer satisfaction, for example offer high class quality, standard hotel services and a comfortable environment for the customers. Meanwhile, the manager of the Penang Mutiara Hotel must be innovative. By having innovation the hotel it might fulfil its customer satisfaction, for example, the hotel of its promotion must be innovative such as certain period have certain special prices which to attract the customer. The manager of its hotel also needs to develop an operation which to drives long term capabilities to the hotel. For example, by upgrading the technology such as available free Wi-Fi internet access in the hotel hall, providing traffic map at the reception counter, promotion information at the internet website, and the hotel quality service. Last, the hotel it staff need to improve their quality service such as foreign language, while improving in this situation it might be communicate well with the customer at the end it bring long term of capabilities to the hotel. 2. 4 Question 4 Slack et al. (2007) explain that five operations performance objectives which can allow the organization to measure its operation performance by using the five basic performance which are the quality, speed, dependability, flexibility, and cost. Quality Quality it means â€Å"do thing right†. Doing thing right it may give out or providing error goods and services to satisfy the customer. According to the case study of Penang Mutiara Hotel, the hotel wishes to provide the best service by producing impeccable service to the customer. The staff of it hotel are courteous, helpful and friendly enough to the customer. Besides that the hotel of if staffs it has the quality of knowledge to answer the customer if anything requested or be asked. Other than that, for the Penang Mutiara Hotel, the hardware of the whole building which to support the hotel atmosphere to let the customer look luxurious of it, and also using the top class durable material to create the right impression and environment too. Speed Speed it mean â€Å"do something fast†. While doing something fast it might minimize the time which to give advantage the customer. For the Penang Mutiara Hotel, the time between the customer requesting are not allow to let them wait too long instead of the staff response it as immediately and this is considered as speed adds flexibility. Besides that, the hotel also minimizing the time when the customer call room service to request a meal instead of going out restaurant to eat. Last, speed adds dependability, the hotel it staff which might provide the latest information with fast delivering for the new customer entrance and also the available room information. Dependability In this stage performance, dependability which it means â€Å"do something on time†. While doing something in time for the customer in order to receive their goods and services when are promised. For the Penang Mutiara Hotel, they are making sure that the room are having been ready and the accounts bill is ready present on time for the customer when they depart. Last, when there is a banquet, they also make sure that the food, drinks and entertainment has to be everything on time. Flexibility In this performance mean a clear result responding to the environment is that an organization to change their product and services and also changes of the way they do business. (Peter, T, 1998) argues that changes and develops flexible and responsive of organization to cope with dynamics business environment. For the Penang Mutiara Hotel, flexibility adds quality, they had the ability to adjust the number of customer treated. For example, the customer of it hotel require something that does not exists in the hotel restaurant and the staff will go to the supermarket and try to get it. Other than that, the hotel also it has the ability to adjust the number of customer served with insufficient of staff working. Cost In this stage cost it means â€Å"do things cheaply†, one major operation objective is that the company compete with prices is â€Å"cost†. Low price is an attractive objective to luring the customer, and also which can be achieved by producing goods at lower costs. For the Penang Mutiara Hotel, mostly all of the other objectives are affect costs. For example, the Penang Mutiara Hotel treated their customer as good quality so the customer it might return back to the hotel, hence in the end the more guests they have which keeps cost per guest down and profitability reasonable, and it’s the quality of the service which keep their volume high and cost low. 3. 0 Conclusion The Penang Mutiara Hotel is a luxurious hotel in the South-East Asia. The hotel are managed to maintain it competitiveness with their current existing strategy, but however, their current strategy are still insufficient to compete with the competitors itself. Hence Penang Mutiara Hotel in order to keep their competitiveness with competes with the competitors by strengthening in their own operation strategy with innovation and creativity. In the end, the Penang Mutiara Hotel it will be success to gain its brand image and loyal customer too.

History of Red Bull Company

Table of Contents Introduction Discussion People Element Place Element Physical presence Conclusion and Recommendations List of References Introduction Red Bull is one of the leading energy drinks manufacturer and distributor in the world. The firm was started in 1987 in Thailand, and has since gained a global market coverage. According to Lehmann (2005, p. 138), this firm experienced massive success in 1990s because this industry was less competitive. The company chose a market niche that had few players.Advertising We will write a custom research paper sample on History of Red Bull Company specifically for you for only $16.05 $11/page Learn More Most of the major firms in this industry were manufacturing and distributing fizzy drinks and other beverages. Coming with the energy drinks was seen as a unique trend, and this earned this firm a lot of market share during its early stages of existence. The firm has been able to expand to other internation al markets, especially in Europe and the United States. The report by Lehmann (2005, p. 140) shows that it is the world’s largest energy drinks manufacturer and distributer. The success of Red Bull in the market can be attributed to the three elements of marketing which include people, place, and physical evidence. Red Bull has been successful because of the employees involved in the firm at various capacities. The place element of marketing mix has also been very important in helping the firm achieve maximum success. Physical evidence has also played a major role in helping this firm to succeed. This research will analyze these factors in order to determine their relevance to the performance of this firm. Discussion Red Bull’s success in the market can be attributed to the three marketing elements mentioned above. According to Ewbank and Foulger (2010, p. 26), it is always important to analyze some of the specific success factors in an organization based on the market ing mix elements. Upon a critical study of Red Bull, the researcher has been able to determine that the three elements of people, place, and physical evidence have played a major role in helping this firm achieve success in the market. It would be important to understand how individual element have helped this firm achieve success.Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More People Element People form one of the most important elements of marketing mix within an organization. Success of a firm always depend on the activities of its employees. According to Ewbank and Foulger (2010, p. 27), employees form the most important resource within an organization. They carry the vision of an organization, and their skills, talents, and level of dedication would always determine success of an organization. At Red Bull, the employees have played an important role in helping it achieve its current success. The firm has been on hiring competent employees with the capacity of meeting the demands of the dynamic market. The firm has been keen to ensure that its recruitment procedure is rigorous, and only passionate and talented employees are hired. The company has various recruitment processes that ensure they get the right people for various responsibilities within the company. Employees hired through such rigorous processes are nurtured by the company through in-service trainings and participation in relevant responsibilities in order to help them develop their careers. The company has put measures to monitor its sales team to ensure that they are working within the expectations of the firm. This element has played a major role in the recent expansion of this firm (Lehmann 2005, p. 143). Red Bull has kept a team of highly motivated employees who are able to meet the changing needs of consumers. Its marketing personnel has been actively conducting market research in orde r to gain understanding of the changing marketing forces. If this firm maintains this group of motivated employees, then chances are high that it is destined to greater success. Place Element A firm must define a clear method that it uses to make its products reach consumers in good time and in good quality. A sound choice needs to be made on whether the company would sell its products through direct representation or strategic distributors. Red Bull has been keen on selecting the right channels of distributing its products in the global market.Advertising We will write a custom research paper sample on History of Red Bull Company specifically for you for only $16.05 $11/page Learn More Red Bull started by distributing its products to small distribution outlets like health clubs and bars during its early stages of existence. However, this distribution strategy changed when the firm started experiencing market growth. The management realized that it coul d no longer rely on the simpler distribution strategies that it had been using within its hometown. The management had to define a new distribution strategy that would meet the changing market demands, especially when it went global with its products. To penetrate new markets, the management of Red Bull has been targeting strategic distributors to ensure that its products reach the global market. One of the strategies that the firm has been using in the past is strategic alliance formation with specific wholesalers, large retailers and other distributers in different markets to ensure that its products are made available in the global market. Strategic alliances offer a viable option for this firm to make its products available in the global market without the need to have its own employees spread across the world. In situations where strategic alliances are not viable, Red Bull has rented its own warehouses and distributed its products using various transport systems. However, it i s important to note that this method has come with increased capital investment that Red Bull must incur. Although its gives this company more autonomy in distribution of its products, the costs reduces profitability. This explains why the management of Red Bull has been seeking strategic alliances with various firms in the global market. Red Bull has considered the use of technology to enhance the place element of the marketing mix. The firm has considered using vending machines to distribute its products, especially in gyms, clubs, and universities in selected cities. Such a move increases awareness of its products to a larger market segment enabling the company to increase its market share. These alternative distribution channels has helped this firm to increase sales. The use of the vending machines has however, met some resistance in the market. The place element has also been enhanced through the use of internet. Red Bull has used internet to market its products globally.Adver tising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The firm has also been very active in the social media as a way of increasing the geographic market for its products. Most of its major adverts have been made through social media such as Facebook, YouTube, and Tweeter. The company has adopted this strategy because most of its customers are actively on social media. Physical presence According to Kotler (2005, p. 114), consumers in the current market have become very critical of the physical appearance of the places where they make their purchases. Initially, firms ignored the importance of the physical structure they used to deliver their products to the consumers. For instance, many firms did not bother about the appearance of the shops as long as customers were able to get the products they desired within the right time. However, this has changed over the recent years, and Red Bull is one of the firms that have realized the importance of the beautifying the facilities they use to deliver the products to their customers. The physi cal attractiveness of the exterior and interior facilities that firms use have currently been used by the customers to judge the quality of products that a firm delivers, and its commitment to the customers. When a customer is exposed to a poorly designed shopping facility, they would always make a negative judgment about the firm and all its products. The management of Red Bull has come up with elaborate programs that have changed the physical appearance of its shopping facilities. Over the past one decade, this firm has changed the design of most of its facilities (Kotler 2005, p. 115). At its production plant, the firm has ensured that employees are provided with attractive and safe working stations that offers them motivation. This has helped improve their performance. The firm has also restricted its stores that it uses to sell its products directly to consumers. One of the issues that has been raising a lot of concern in the market is the need to have many exists at these shop ping malls for the purpose of enhancing security. The management of Red Bull has responded positively to this requirements. The firm has also constructed beautiful outlets in a number of locations within the United States and other major markets around the world. This helps in convincing its customers that it is committed to offering them products of high quality. Conclusion and Recommendations It is clear from the analysis of the three elements of marketing mix that Red Bull has been using that the market is getting increasingly competitive. This firm must come up with clear systems that would enable it manage the future market in order to remain competitive in the future market. The analysis shows that Red Bull has done performed well in managing the current market forces. The firm has tried to be dynamic in order to change with the changing market forces. However, the firm should consider the following recommendations if it expects to gain competitive advantage over its rivals in this industry. When dealing with people as one of the elements of marketing mix, the management should try to focus on nurturing talents among its employees. The current competitive market requires innovative minds that can enable the firm to come up with new ideas of handling various activities within the firm. The place element of marketing mix need to involve extensive use of the modern technologies in order to reach customers. Technology has reduced the world into a small global village. It order to maximize benefits of this village, Red Bull should use modern technologies of communication to each out to the global consumers. Physical evidence always portrays a firm’s commitment towards delivering value to its customers. The management should make an effort to beautify most of its physical facilities, especially at its outlets. Customers will always make a judgment of the value of products they purchase from this firm by analyzing the appearance of these physical facili ties. List of References Ewbank, A Foulger, T 2010, ‘Red Bull, Starbucks, and the Changing Face of Teacher Education’, The Phi Delta Kappan, vol. 92. no. 2, pp. 25-28. Kotler, P 2005, ‘The Role Played by the Broadening of Marketing Movement in the History of Marketing Thought’, Journal of Public Policy Marketing, vol. 24 no. 1, pp. 114-186. Lehmann, D 2005, ‘Dimensions of Marketing’s Relationship to Society’, Journal of Public Policy Marketing, vol. 24. no. 1, pp. 137-142. This research paper on History of Red Bull Company was written and submitted by user Isabell Wilkinson to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

British English vs. American English

British English vs. American English Playwright George Bernard Shaw once claimed, England and America are two countries divided by a common language. Since the Americas were colonized over 400 years ago, the form of English used in the United States has deviated from that used in the United Kingdom. Therefore, the form of English used in the United Kingdom is called British English, and the form of English used in the United States is called American English.During the course of writing, you may be asked to write in your non-native format. For example, some academic journals require articles to be formatted in a particular style. Therefore, it is important to be aware of the ways in which the two forms differ. It is also important to point out that the differences in style extend beyond what your spell check may highlight. This article will address the differences between the two forms, including spelling, punctuation, grammar, vocabulary, idioms, and formatting of dates and numbers.SpellingFor spelling issues, the safe st option is to consult a dictionary. Use the Oxford Dictionary for British English and the Merriam Webster Dictionary for American English. A few common differences are listed below.American English or vs. British English our:Examples include color/colour and favorite/favourite.American English ze vs. British English se:Examples include analyze/analyse and criticize/criticise.American English ll vs. British English l:Examples include enrollment/enrolment and skillful/skillful.American English er vs. British English re:Examples include center/centre and meter/metre.American English e vs. British English oe or ae:Examples include encyclopedia/encyclopaedia and maneuver/manoeuvre.PunctuationThe most important difference involves the use of quotation marks. Double quotation marks are used as primary quotes in American English, whereas single quotation marks are used in British English.For quotes within quotes, single quotation marks are used in American English, and double quotations m arks are used in British English.To add to the confusion, periods and commas are generally placed inside closing quotes in American English and placed outside closing quotes in British English. In both styles, question marks and exclamation points are placed inside the quotation marks if they belong to the quotation and outside otherwise.The following sentences highlight the key differences.My father always said, Be careful what you wish for. (American English)My father always said, Be careful what you wish for. (British English)Another difference appears in letter writing. In American English, a comma follows the salutation in an informal letter (Dear John,), and a colon follows the salutation in a business letter (Dear John:). In British English, a comma follows the salutation in all letters.Writers should also be careful when using the term i.e. as the punctuation that follows also differs. In American English, a comma follows i.e. or e.g. No comma is used in British English.Abbr eviations may also be expressed differently. In American English, a period is typically used with abbreviations (Ph.D and Mr.), but in British English, no period is used (PhD and Mr).Finally, it is also worthwhile to note that ( ) marks are referred to as brackets in British English. In American English, ( ) marks are referred to as parentheses (singular parenthesis), whereas [ ] are called brackets.GrammarWill/ShallIn British English, it is fairly common to use shall with the first person to talk about the future. Americans rarely use shall.I will never forget this favour. (American English)I shall/will never forget this favour. (British English)Collective NounsCollective nouns like jury, team, family, and government can take both singular and plural verbs in British English. In American English, they normally take a singular verb.The committee meets tomorrow. (American English)The committee meets/meet tomorrow. (British English)VocabularyThe greatest difference between the two for ms may be in vocabulary. Some differences in usage and/or meaning can cause confusion or embarrassment:Apartment vs. FlatArea code vs. Dialing codeATM vs. CashpointBaby carriage vs. PramBathroom vs. Loo/water closetCookie vs. BiscuitElevator vs. LifePeriod vs. Full stopThere are also a few differences in preposition use, including the following:American English on the weekend vs. British English at the weekendAmerican English on a team vs. British English in a teamIdiomsThere are a number of English idioms that have essentially the same meaning but show lexical differences between the American and British version, for instance:Knock on wood vs. Touch woodA drop in the bucket vs. A drop in the oceanBeating a dead horse vs. Flogging a dead horseLay of the land vs. Lie of the landDates and numbersIn American English, the date is expressed as April 17, 1978. Conversely, in British English, the date is expressed as 17 April 1978.The time may also be expressed differently in British Engli sh since the 24-hour clock (18:00 or 1800) is routinely used in the UK and Europe in applications including air, rail, and bus timetables; however, it is largely unused in the US outside of military, police, and medical applications.Finally, in most cases, British English and American English can be used interchangeably. However, in formal writing, it is important to know the distinctions and apply them appropriately.

Living at the Crossroads Article Example | Topics and Well Written Essays - 250 words

Living at the Crossroads - Article Example Subsequently, the authors have demonstrated their remarkable historical perspective by helping us to trace the deep roots of our modern Western worldview which they believed was shaped by the â€Å"Reformed intellectual tradition†. In this perspective, the authors have tried to help us apprehend where we have come from and where we want to go. This made them believe that the gospel is always contextualized. However, according to Nietzsche in his book ‘ON the Genealogy of Morality,’ he objects Christianity as he saw Christianity as dogma set forth by institutes like churches and this ideology has failed to represent the life of â€Å"Living at the Crossroads†. The reason that made Nietzsche perceive Christianity as untrue is the contrast he made between the Christians life to that of Jesus, and this made him view Jesus as a distinctive individual who initiated his own ethical evaluations compared to Christians who lack it. Therefore, Nietzsche contends that if Christians lack their moral value then they are misguided and lack focus with the way the world certainly functions. Above all, Goheen and Bartholomew have clearly used biblical overview and historical perspective to teach us that Jesus is in every domain of human society. Therefore, living at the Crossroads is basic for Christian. This is supported by the sheer fact that Christianity has been recording its most dynamic growth in Latin America as they have tried to justify political authority deprived of continually invoking religion and God.

Denial of service (dos) attacks Essay Example | Topics and Well Written Essays - 1250 words

Denial of service (dos) attacks - Essay Example In other words DOS attack is described, as an attack in which the memory clogged up so much that a target will unable serve its legitimate users. Or data packets are sent to the target system so much so that it cannot handle it and thus making it to either crash, reboot or more commonly deny services to legitimate users. "A denial of service attack involves preventing you from accessing data or service by confusing or overloading the computers or networking equipment" (Cyganski and Orr, 2002, p. 279). This vulnerability is commonly used to hang remote systems and sometimes force them to reboot which ultimately results in denial of service, means denying the valid services by Networks to the legitimate and authenticated users. This attack no longer works as most of the system administrators upgraded their systems making them safe from such type of serious attacks. The trick in this attack is to ping a target system with excess data packets that exceeds the maximum bytes allowed by TCP/IP protocols suite. The memory of the target system would be clogged up and forces it to hang, reboot or crash. Since the data gram is so huge that it would be difficult for the target system to handle. The data sent over the Internet is broken down into small fragments at the source and reassembled at the destination system. Teardrop attack uses the vulnerability present in the reassembling of data packets at the destination system. ... Teardrop The data sent over the Internet is broken down into small fragments at the source and reassembled at the destination system. Teardrop attack uses the vulnerability present in the reassembling of data packets at the destination system. Lets see how teardrop attack works. Suppose 4000 bytes of data have to be sent over Internet from one system to the other, this data is not sent to the destination system at one go. This data is fragmented into small parts and divided into a number of packets. Each data packet has a specified range. For example, 4000 bytes are divided three data packets. The first data packet will be from 1 byte to 1500 bytes; second from 1501 bytes to 3000 bytes and third and final data packet will carry from 3001 bytes to 4000 bytes. These data packets will be having an OFFSET field in their TCP header part. The offset field specifies the range of data that is being carried or specifies to which data packet the bytes are to be sent. A sequence of numbers is sent alon g with the packets so that the destination system could easily able to reassemble.In this attack data packets with overlapping offset field values are sent to the target system in a series. This makes it difficult for the target system to reassemble the data correctly and forces it to crash, hang or reboot. The following scenario explains the teardrop attack clearly. A system receives data in the following manner: (1 to 1500 bytes) (1501 to 3000 bytes) (3001 to 4000 bytes) In teardrop attack the data is sent in the following manner: (1 to 1500 bytes) (1500 to 3000 bytes) (1001 to 3600 bytes) When this type of overlapping data is received by the target system, it simply cannot